Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -OceanicInvest
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-23 21:23:01
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (2)
Related
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Lurking in Hurricane Milton's floodwaters: debris, bacteria and gators
- Saoirse Ronan Details Feeling “Sad” Over Ryan Gosling Getting Fired From Lovely Bones
- What to know about this year’s Social Security cost-of-living adjustment
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Apple's insider leaks reveal the potential for a new AI fix
- HISA, Jockeys’ Guild partner with mental-health company to offer jockeys access to care and support
- Love Is Blind's Monica Details How She Found Stephen's Really Kinky Texts to Another Woman
- Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
- Utah candidates for Mitt Romney’s open US Senate seat square off in debate
Ranking
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- Reba McEntire's got a friend in Carole King: Duo teamed on 'Happy's Place' theme song
- Sebastian Stan became Trump by channeling 'Zoolander,' eating 'a lot of sushi'
- Reese Witherspoon Reacts to Daughter Ava Phillippe's Message on Her Mental Health Journey
- Why members of two of EPA's influential science advisory committees were let go
- Get Over to Athleta's Online Warehouse Sale for Chic Activewear up to 70% off, Finds Start at $12
- Wholesale inflation remained cool last month in latest sign that price pressures are slowing
- Sister Wives' Christine Brown and Janelle Brown Reveal Where Their Kids Stand With Robyn Brown’s Kids
Recommendation
The Louvre will be renovated and the 'Mona Lisa' will have her own room
Anderson Cooper hit by debris during CNN's live Hurricane Milton coverage
Jelly Roll album 'Beautifully Broken' exposes regrets, struggle for redemption: Review
Austin Stowell is emotional about playing stoic Jethro Gibbs in ‘NCIS: Origins’
The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
One Tech Tip: Here’s what you need to do before and after your phone is stolen or lost
DirecTV has a new free streaming service coming. Here's what we know
Climate change gave significant boost to Milton’s destructive rain, winds, scientists say